The following is a list of publications that the Vaetas team contributed content in the areas of Entrepreneurship, digital marketing and video-related topics. You can also read more about our patent, that was awarded in May of 2017.
At Vaetas, we help you to bring your business to the next level through the use of full-screen call-to-action videos. Higher viewer engagement and fewer action steps = more conversions.
Vaetas was awarded patent US9654843 B2 for our video management and marketing system (real-time calls-to-action) on May 16, 2017. READ MORE >
The Vaetas leadership team has been seen in…
NEW APPLE APP USES INTERACTIVE VIDEO TO MAKE CONNECTING WITH CUSTOMERS EASIER
A new app available through the Apple Store uses interactive video to make it easier than ever for businesses to connect with their customers. Vaetas just announced the release of the Vaetas Connect iOS app. This free iPhone app is designed to serve entrepreneurs and… READ MORE >
IS YOUR COMPANY GIVING VIDEO THE LOVE IT DESERVES?
One of the commonly tracked metrics of website engagement is time on site. Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen — video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them fully engaged.
But, according to V. Michael Santoro and John S. Rizzo, co-founders of Vaetas, LLC and developers of Vaetas, an online video marketing syndication network, adding a video means they’ll hang around, on average, an extra two minutes. READ MORE >
SHOULD YOUR COMPANY CONSIDER ALTERNATIVE DOMAIN EXTENSIONS?
It used to be that there were only seven options when it came to top level domain names (TLD), or that part of the domain located to the right of the dot. (.com, .org, .net and .edu are the best known of the original TLDs.) But alternative domain extensions are quickly gaining in popularity. READ MORE >
THE EASY DAILY HABITS 24 EXECUTIVES SAY GIVE THEM AN EDGE
The most successful people I know share some common traits. They’re confident, hard-working, astute with money, and health conscious. They also stick to certain routines proved over time to work. Check out these quotes from 24 successful executives who credit simple daily habits for helping them get ahead in business and life. READ MORE >
‘NICHE DOMINANCE’ HELPS BUSINESS OWNERS WITH REPUTATION MARKETING
With “Niche Dominance, Creating Order Out of Your Digital Marketing Chaos,” (http://NicheDominance.com) co-authors John S. Rizzo and V. Michael Santoro give entrepreneurs a guide to all the major aspects of online marketing, including how to hire better digital marketing resources that can help protect your reputation online. READ MORE >
SHOULD YOU INCLUDE A VIDEO WITH YOUR RESUME?
Some of the country’s top business schools are requiring potential students to be camera ready.In an effort to virtually meet and select the best candidates, the MBA programs at Kellogg School of Management at Northwestern University, Yale School of Management, and the University of Toronto’s Rotman School of Management have added mandatory video essays to their applications. READ MORE >
NICHE DOMINANCE: CREATING ORDER OUT OF YOUR DIGITAL MARKETING CHAOS
Are you inundated with calls promising a Page One ranking? Has your business been stung by poor or inadequate results because you hired the wrong resources?
Niche Dominance was written to empower small and local businesses, as well as entrepreneurs, with a commanding online presence. READ MORE >
ADDITIONAL CONTENT CONTRIBUTIONS
2019 Ignite 100 - Top Digital Marketing Software
This year, Ignite Visibility set out to find the top digital marketing software on the market.
To do so, we scoured the market and called on the public to submit their favorites for consideration. The goal was to curate a list of the very best tools the digital marketing world has to offer right now, based on what real marketers are saying and using.
We are proud to announce that Vaetas made this prestigious list (#34 on the post).
Now, the results are in. Read More...
41 Apps That Could Change Your Life
Vaetas' Video Connect was included in the Business and Entrepreneurship Category.
With global connectivity at our fingertips through mobile apps, we can accomplish so much individually and collectively. And progress is happening across nearly every industry.
This list of apps and tools can make your life better in small or significant ways. Read More...
7 Expert SaaS Marketing Tips
Software-as-a-service is a relatively specific niche, so when you're developing your marketing strategy, it's important to be aware of the crowd you're marketing to. Whether you go the popular way of offering "free trials" or stick to the "content is king" model, SaaS marketing can still be tricky to figure out. We asked seven experts: Read More...
Video app Vaetas could boost business development
SC Biz News
Sales and marketing folks: Does this routine sound familiar?
- Go to event.
- Meet a prospect.
- Ask for their card.
- Send them an email follow-up.
- Hope they open it and respond. (then start all over again.)
Isn’t there a better way? Read More...
Want That First Customer? Do Research, Don't Undercharge
The New York Times
NEW YORK — Many small business owners are so anxious to get their first customers or clients that they'll underprice their products or services, and end up in relationships that are not only unprofitable but also unpleasant. Owners can also find themselves doing work they don't want to do. Read More...
How to become an internet entrepreneur in midlife
You’ve read the headlines that scream about how the internet economy is quickly reaching $4 trillion. And you’ve endured the cable news cycling through story lines of internet powerhouses such as Amazon, Google and Facebook. Maybe it’s time for you to become an internet entrepreneur yourself in midlife. Read More...
When Life Gives You Lemons.. Should You Make Lemonade?
This famous phrase is encouraging optimism and a positive attitude in the face of adversity. It inspires people to make the best of the negative situations. After all, if life would be easy in every single moment, we wouldn’t grow. Read More...
Creating Your First eBook? 15 Marketing Experts Share Tips and Best Practices
Content is the backbone of a solid marketing strategy. Therefore, the quality of a business’s content can make or break its marketing strategy. So understanding how to create content that works is important. Read More...
42 Exciting B2B Startups to Watch out for in 2019
These startups and their passionate founders are trying to revolutionize existing B2B solutions. Find out what they are working on. Read More...
Advice I Wish I Had Before Starting My Business — Experts Weigh In
48 small business professionals reveal to us the one piece of advice they wish they had known about before they got into business. (Tip #15) Mycorporation Blog - Read More...
Top 30 Business Philosophy Examples from the Pros
Publication: Fit Small Business
According to the Small Business Administration (SBA), about 33 percent of all businesses will fail during their first two years. This is why it’s important that business owners are guided by principles to reach company goals every day. We asked the experts to share the business philosophy they live by that helps them stay focused as decision makers.
Here are the top 30 best business philosophies from the pros. (Tip #8) Read More...
Cold Calling…Video Style! – Episode 36 on iTunes
Podcast: ContenderCast with Justin Honaman
“What do digital marketing + personalization + video + sales / cold-calling have in common?
Find out as Vito Santoro joins Justin to discuss launching an interactive video communication platform. Listen now...
Cold Calling the CEO – 7 Tips to Get Your Foot in the Founder’s Door
Cold calling the CEO is the scariest, most intimidating part of sales. In fact, research shows that most sales reps simply shy away from phone calls and prefer to email, because it’s more convenient. Most first contacts happen via email, and most commonly, sales reps will just send one single email before giving up on their targets. Read More...
How to Get Double Digit Response Rates to Your Prospecting Emails
Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails. (Tip #9) Read more...
50+ Tips for Combating Negative Business Press
Nothing can derail your business or brand quite like negative press or reviews often can. So, how can your business or brand best combat those negative reviews, PR or press?
Well, we have looked to the incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to share their best tips for turning negative PR into a positive for their business. Read More...
Top Success Habits of Entrepreneurs
The media loves to tout overnight success stories, but often fails to report the years of hard work and determination that lead to that “overnight success”.
And, because cultivating the right kinds of habits is a major key to that entrepreneurial success, we have asked the CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to share the best habit that professionals and entrepreneurs should develop to become more successful. (See Tip #112) Read More...
125 DIY Email Marketing Tips
A roundup article containing several pages of useful tips. Read More...
Business Owners Tell All: Business Lessons I learned from My Dad!
Publication: Creative Click Media
For many entrepreneurs, their fathers did more than just rattle off bad dad jokes and embarrass them at high school sporting events. Either by way of example or counsel, their fathers imparted bits of wisdom and shared life secrets, paving the road to success for their children. Read More...
Business Owners Tell All: 2018 SEO Predictions
Publication: Creative Click Media
How should marketers make sure their business’ website is equipped to stay ahead of Google’s ever-changing SEO algorithms in the new year? Read on to find out the 2018 SEO predictions these 25 experts are anticipating over the next few months. Read More...
The Difference Video Can Make for Your Business
Why it’s good business to embrace video in digital-marketing campaigns. Read More...
Use Video to Grow your Business (Feature Article)
8 Tips for Dominating Your Niche (Feature Article)
10 Biggest Myths in SEO. What You Should Forget About in 2018
Search engines are getting smarter, but technically focused SEO is no longer relevant in 2018. Today Google and the best SEO strategies are oriented on users’ problems first. But there are myths that people still believe in. Read More...
32 Valuable Startup Lessons from Successful Entrepreneurs
Building a successful startup is not a function of ‘by chance’. It takes a lot of discomforts, uneasiness, and creativity to start with an idea and build it every day. Every entrepreneur’s journey is unique and their challenges are different but we sure can learn from their stories.
We asked 32 successful entrepreneurs and business strategists to share their stories of struggle, learning, and success. We hope this will inspire you as you build your own sweet story of building a tech startup! Read More...
19 Common Myths About Content Marketing You Should Stop Believing
The online marketing landscape is an ever-changing sphere. Here are 19 common myths about content marketing that you should stop believing now! (See Tip #13) Read More...
How To Develop The Mindset Of An Entrepreneur
It’s easy to look at the headlines and imagine the lives of entrepreneurs as glamorous and exciting, but developing the entrepreneur mindset takes immense personal and professional sacrifice. If you want to work on your mindset then these are the 25 tips you should follow. Read More...
20 Entrepreneurs Explain the Best Traits of a Successful Leader
Publication: CEO Blog Nation
To be successful as a leader requires a combination of skills and traits to make you outstanding. While there are several challenges that surround leadership positions, some leaders still manage to exhibit traits that best describes them to be successful. On the same note, we asked entrepreneurs and business owners about the best traits of a successful leader. (Tip #13) Read More...
What You Should Know Before Starting a Small Business
Publication: BestCompany.com (Expert Roundup Series)
Becoming a small business owner means you have quite a bit of responsibility. The number of things you have to consider and think through before starting a business can add a lot of weight to your decision. There are countless questions you might be asking yourself right now because you know that starting a business isn’t always the easiest thing to do. Read More...
Should Your Company Consider Alternative Domain Extensions?
Publication: American Express
An increasing number of small-business owners are trying new domain extensions like .art. Learn how your company may benefit from additional URLs. Read More...
6 Marketing Trends to Look for in 2017
Publication: American Express
When making plans to grow your business in the coming year, you may want to consider using one of these emerging marketing trends. Read More...
Expert Roundup: Experts Reveal Their Biggest Business Start Up Challenges
Publication: Best Company.com
Creating a successful business from the ground up definitely comes with challenges. It can be anything from not having enough funding to not getting the right customers. You have to put in hard work, countless hours, and make several sacrifices just to keep your business running. Read More...
Expert Roundup: The Advice Experts Wish They Had Been Told
Publication: Best Company.com
It’s hard to avoid making mistakes when you’re new to small business ownership. In part one of this series, small business owners explained what they think you should know before you start your business. Even though their responses may have answered some of your questions, there are probably things you still don’t know simply because you lack experience. Read More...
Expert Roundup: The Payment Processing Advice Every Business Owner Should Hear
Publication: Best Company.com
In order to get your small business up and running, you have to consider how your customers will pay you. In today’s world, accepting only cash is a pretty risky decision. It’s clear that cash is becoming an outdated form of payment. Read More...
3 Easy Ways to Use a Foreign Language to Name A Startup
How the name Vaetas was created by Co-Founder Jennifer Santoro was featured in this publication. Read More...
Why It’s Good Business To Embrace Video In Digital-Marketing Campaigns
American Business Magazine
Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen – video.
It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them engaged. But add a video and they’ll hang around, on average, an extra two minutes.
Strengthening Your Online Authority Will Improve Your SEO
News & Experts.com
Here’s something that companies and individuals trying to build their brands didn’t have to worry themselves about years ago: search engine optimization, also known by the much friendlier and easier to remember initials SEO.
These days, I’m pretty sure nearly everyone knows about SEO and how important it is to get the right internet-search words or phrases connected to you, your product, your service or your book.
The goal is to be the person or business that people find when they start typing into Google or another search engine. For example, Read More...
Green Bag Designs: Our Top Five Business Tools for Marketing
Vaetas Connect was selected as one of the 5 selected.
Business tools can be absolute lifesavers for your company. As the saying goes: “Work smarter, not harder.”
There’s an entire universe of supposedly “helpful” business tools out there. Which business tools are actually helpful and necessary for your small company, though? We’ll go ahead and say the annoying thing that you don’t want to hear: it depends. Read More...
Why a Brandable Name Over a Keyword Domain for your Business?
It’s easy to see what goes into a good keyword domain and why a business might invest millions to have that category capturing name. But why do some businesses choose brandable names that are often made-up with no true meaning? Read More...
13 Online Issues That Can Impact Your Business
Publication by: V. Michael Santoro
It may be hard to believe that in 2019, many of these issues are still a problem for businesses. However, we’ve noticed that several of our clients have experienced them. They ultimately have had a negative impact to not only their online marketing, but also their overall business. It is advisable to ensure that each item is checked and addressed if necessary. They are first listed and then explained later in the article.
6 Deadly Digital Marketing Landmines to Watch Out for in 2019!
Publication by: V. Michael Santoro
I revisited this topic and for 2019, the content and challenges are still accurate. However, it's becoming even more competitive. It's advisable to focus your digital marketing activities on: 1. Building your personal brand, 2. Connecting with prospects, preferably by personalized video and 3. Turning your list into an attentive audience. The human connection and truly helping people to win customers is the winning competition.
How to Use “Help a Reporter” (HARO) to Become an Influencer in Your Niche
Publication by: V. Michael Santoro
HARO, is a service where reporters looking for content can post their queries which are emailed to sources based on category selection. HARO offers you the opportunity to become a content source for real-time media opportunities that come straight from journalists on a worldwide basis.
Here's What Your Digital Marketing Campaign is Missing
It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them engaged. But add a video and they’ll hang around, on average, an extra two minutes. Read More...
More About Vaetas…
At Vaetas, we strive to provide as much information as possible so you can make an informed decision about joining our Vaetas Community. In addition to our FAQs page, you can Contact us directly to schedule a conference call. We also offer detail about the Vaetas Co-Founders on our About page.. As you should review testimonials before deciding, you can view videos recorded by our Vaetas Community on our Testimonials page. You can see for yourself how Vaetas Connect took their businesses to the next level. For more information about our SaaS products, as well as the Vaetas consulting service, please see our Pricing page. You can take Vaetas Connect for a thorough test drive for free with no restrictions. Click on the button below to sign up now. We look forward to having you become a member of our Vaetas community.